"As one of the original estates of Montalcino and now the largest certified organic vineyard in Tuscany, Col d’Orcia is a leader in Brunello di Montalcino helping to define and promote one of Italy’s most prestigious wines. Tradition, integrity, and sustainability are the pillars of the estate, whose classic style wines are marked by balance and elegance. When the Cinzano family came to the estate in 1973, most of the wine bottled in Montalcino was Brunello designated. A second denomination, “Vino Rosso dai Vigneti di Brunello,” was used locally to improve the image of the wine sold mostly in bulk formats. Count Alberto Marone Cinzano felt this wine had wonderful quality; perfect for everyday drinking. His efforts to promote the wine lead to the establishment of the ‘Rosso di Montalcino DOC’ designation in 1983."